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COMPANY AND IDENT

The final drafted company name was 'Ample Media'. We've collectively as a group decided to go for the shocking 'tanned' orange in order to attract attention to the ident as a whole when it appears. The same orange is used throughout the poster title, and logo final colour. 

The final name was decided because 'Ample Media' carries to heavily diverse connotated aspects. 'Ample' has the definition of 'plentiful' and 'broad' giving intial ideas to the namely future that the company is going to produce more films but with a broad range of genres used. The social realist film is the first genre to start with. 

The orange connotes the symbolic reasoning of the danger that is present throughout the film. It's slowly seen from the first instances when main character 'Kelly Roberts' recieves an unknown text from a number questioning her whereabouts. The next element of danger is seen when the stalker best friend 'Steven' is at the park, following the couples movements using the popular 'find my friends' app. From this point onwards a risng connotation of 'social realism' is portrayed. 

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